![]() They attended an event sponsored by your company.They posted relevant content on LinkedIn.You have mutual connections on LinkedIn. ![]() They signed up for more information somewhere online (and may have forgotten about it).How is your email relevant, and why are you contacting them? Points of relevancy might include: Because you’re emailing someone out of the blue, it’s a good idea to establish a connection between you and them. These emails may include sharing resources and examples of other companies that have benefited from working with you (statistics are great!)Ī well-crafted introduction is essential to successfully warming a lead or closing a sale via email. Value proposition messages that clarify how the prospect can benefit from working with your company.Follow up emails to gently trigger a reminder for recipients who may be interested but were too busy to respond or forgot.This email may include a low-effort, simple first ask like scheduling a 15-minute phone call to share more details. An introduction to you and your company.Incorporate elements of your cold call scripts to establish consistency across all touchpointsĮach cold sales email sequence should include several types of templated messages that create a journey for the prospect:.Leverage personalization and automation tools to reduce repetitive manual work.Outlining a sequence in advance helps you to prioritize and plan your contact points, keeping communication efficient.īy preparing templates at the same time, you can: (Want to learn more about how sales prospecting sequences work? We put together the ultimate guide!)īefore sending your first sales email, take some time to plan out your overall sequence and write up a few cold email templates you can rely on throughout the process. While we’re focusing on cold sales emails in this guide, your prospecting cadence can include other forms of contact like phone calls or LinkedIn messages. Your email prospecting sequence, or cadence, is a series of contact points that you’ll use to build a relationship with your prospective customer. Limit each bullet to no more than five words. Chances are, you need less space than you think to get your message across.Īdding bullet points into your email makes it easier to skim and gets the key points across with just a glance. The best cold sales emails are short and concise, ideally under 50 words. You know what it’s like to skim an inbox full of emails - a few seconds’ glance at each one before moving on. Great sales emails start a conversation that will be continued over a few follow up exchanges or be moved to a phone call. You’d never immediately hit the lead with a hard sell as soon as they’ve finished saying “hello,” and it’s the same for email. The first cold sales email is like the exchange you have when a contact picks up the phone. Rather than feeling like they’re one of hundreds on a list, your contact should feel like they’ve received a personal introduction from you, the person who understands their pain points.Īlways use your contact’s name - never open with a generic salutation.Ĭold sales emails - especially the very first one - should maintain a personal tone. While you don’t need to type a completely new message for each contact, a personalized approach goes a long way. Three key factors can help your sales emails lead to actual conversations and conversions. Well-written cold sales emails can be used as a standalone method of contact or as a lead-in to scheduling a phone call. In fact, incorporating a mix of cold calls and emails is ideal for sales success. You don’t have to choose between all phone calls or all emails. Emails can be batched, templated, and scheduled in advance - making it particularly useful for small sales teams or anyone trying to reach leads in a different time zone. While cold emails aren’t quite as effective as cold calling, they’re efficient. There’s no way around it - phone calls take time. While we can expect the phone is answered more in a business environment, it may still take hours of calls to land a sale. Instead, people are employing a call screening system that relies on voicemail. It will always have its place in sales strategies, but understanding how to leverage cold sales emails can benefit busy and growing teams.Ī 2020 survey conducted by the Pew Research Center found that 80% of Americans tend not to answer the phone when they see an unknown number pop up. Cold Email Templates and Tips to Improve Your Sales StrategyĬold calling is highly effective.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |